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Chynnyky zabezpechennya donesennya sutnosti brendu cherez systemu komunikatsiy pidpryyemstva

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Ivashova N. V., Goncharenko T. P.
Mekhanizm Rehuluvannya Economiky
|
2012
|
vol. 4 (58)
94-101
XX
In article explores importance of communication in shaping the brand company. The elements of marketing communications that affect the formation of the brand in the target audience through the communications business are detected. Among the complex elements identified those factors that encompass individual, not related to other characteristics of communications. Supplemented list of factors that affect the efficiency of the target audience and offered their classification.
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