In the contemporary information society, domain names constitute not only sets of symbols, but also means of Internet sources individualization. In this sense, they are similar to trademarks that are used for goods and services individualization. At the same time, according to Ukrainian legislation, there are some problems concerned with the relationship between a domain name and a trademark. The article presents a comparison of these two objects. It is argued that a domain name and a trademark are separate objects, which, besides similar, have some different qualities. It is also argued that a domain name is as valuable to its holder as a trademark is valuable to its one. That is why a conclusion is made that these two objects should have legal protection in equal measure without any priority.