Jan Laichter and his son Frantisek Laichter contributed to an extensive development of the Czech publishing culture in the 20th century. The article follows the milestones of this process using their own optics, comments, write-ups or correspondence in viewing the needs of publishing sector, book culture and readers. Jan Laichter publishing house aimed towards systemic production of scholarly books and soon became one the most essential resource of this genre in the Czech lands. Laichters' reflections demonstrate clearly their dedication to a quality book which was supposed to expand cultural horizons of the Czechs. Both father and son after him subordinated a momentary financial profit to a careful and long-term publishing scheme. Jan and Frantisek Laichters are witnesses of a massive dependence of book publishing sector on momentary political settings. Frantisek Laichter in particular had to face two totalitarian regimes and sought methods how to deal with censorship and open political threatening.