NOVÉ PARADIGMY MARKETINGU V PROCESE GLOBALIZÁCIE TRHOV

• Authors: Čihovská Viera , Kita Jaroslav

Title variants

EN

New paradigm of marketing in the proces of market globalization

• Languages of publication: SK

Abstracts

EN

Article refers to the importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of the marketing theory. According to the Slovak and International companies it also refers to the important tendencies of the marketing theory and practice.It presents the development of marketing theory from the beginning till present. It analyses influence of global processes on the companies marketing activities.

Keywords

EN

GLOBALIZATION; MARKET; MARKETING; MARKETING STRATEGY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2005
• Volume: 53
• Issue: 6
• Pages: 611-625
• Document type: ARTICLE

Contributors

author

Čihovská Viera

author

Kita Jaroslav

• V. Cihovska, Ústav slovenskej a svetovej ekonomiky SAV, Sancová 56, 811 05 Bratislava 1, Slovak Republic

Identifiers

CEJSH db identifier

06SKAAAA00992280