PL EN


2005 | 53 | 6 | 611-625
Article title

NEW PARADIGM OF MARKETING IN THE PROCESS OF MARKET GLOBALIZATION

Authors
Content
Title variants
Languages of publication
SK
Abstracts
EN
Article refers to the importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of the marketing theory. According to the Slovak and International companies it also refers to the important tendencies of the marketing theory and practice.It presents the development of marketing theory from the beginning till present. It analyses influence of global processes on the companies marketing activities.
Contributors
  • V. Cihovska, Ústav slovenskej a svetovej ekonomiky SAV, Sancová 56, 811 05 Bratislava 1, Slovak Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
06SKAAAA00992280
YADDA identifier
bwmeta1.element.020fabb9-3b71-37b5-835c-009b991f6efb
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