Mattheus Deisch's collection Die Danziger Ausrufer was made in 1762-1765 as one of the European graphic series portraying pedlars. This is also a collection that contains transcriptions of their musical street cries. The advertising by the hawkers, which could be heard on the streets of towns and villages, fulfilled a double function: an informative one and that of publicity. These functions determined both the choice of musical means and the structure of the cry. The basic element of its structure may be considered as a melodic-rhythmic-verbal formula; the repetitions, transformations and variants of which dictated the definitive shape of the cry. Yet its musical features, such as a defined melodic range (ambitus) and the register, the melodic and rhythmic direction, determined the transparency and the recognition of the message, whereas the attractiveness of the sound of the street cry controlled its effectiveness as publicity.