Considerations combining the sociology of new media and the sociology of morals lead to the issue of netiquettes - heterogeneous savoir-vivre and ethical code of conduct in the Net. Netiquettes are an example of self-regulation of the first virtual societies, in particular - as per Manuel Castells - of technoelites and hackers. One could also consider the netiquette as some form of social contract on the Internet or even a modern trace of Hobbesian Leviathan. The content analysis of chosen netiquette provisions allows to determine the key attributes of the proper Internet user, as well as values to share and attitudes to be avoided. The author's research is based on the personal pattern concept as proposed by Maria Ossowska; this allows him to formulate the propagated personal pattern of the Internet user as well as two negative patterns. .