The article is a proposition of analysis of official web sites of three various, though neighboring cities: Gdansk, Sopot, Gdynia. The cultural and historical representations of those cities are the main subject. Along with democratization of life in Poland after 1989 Internet became one of the most effective and accessible means of popularizing certain messages. What textual and visual strategies are, in those circumstances, undertaken by the municipal offices? What contents and values are embodied in virtual counterparts of the cities? The analysis shows how differently hitherto existing images of those cities are selected and recreated on those three municipal web sites and how Internet delivers new opportunities in this respect. It also reveals that information about Gdansk, Sopot, Gdynia presented there is to a large extent a projection of contemporary ideals and the ways municipal authorities want their cities to be perceived.