The author attempts to show in his article how theoretical activity and artistic practice merge in the work of Lev Manovich. Manovich, who is primarily known as an author of 'The Language of New Media', has for years made use of new media to create his art projects. The best known of them is 'Soft Cinema' (made in collaboration with, i.a. Andreas Kratky) which can be treated as drawing on some trends in avant-garde and experimental cinema but also as a form of the application of the theoretical concepts originating in 'The Language of New Media'. Relying on the four basic ideas - algorithmic editing, database narrative, macro-cinema and multimedia cinema - 'Soft Cinema' can be an example of the modern version of the expanded cinema Gene Youngblood had once written about.