Kreativita v chrématonymii (na příkladech sérionym z automobilového průmyslu)
CREATIVITY IN CHREMATONYMS
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The article focuses on some contemporary names used by car manufacturers. In addition to the basic onymic functions, these names are characterized particularly by the associative/connotative function, i.e. they also include appellative meanings. However, some of the described names have such an unusual form that it might complicate decoding these meanings. Besides that, a special attention is paid to names of contemporary models produced by Skoda Auto, a. s.
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