PL EN


2009 | 19 | 189-201
Article title

INFORMATION SYSTEMS USED IN LOYALTY PROGRAMS (Systemy informatyczne wykorzystywane w programach lojalnosciowych)

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
This article aims to address the issues of information systems application in loyalty programs. The paper will present the essence of the project, which is the loyalty program, a typology of programs according to their level of reward processes sophistication, customer behavior analysis and communication, areas closely dependent on the application of advanced information technologies. Important focus will be placed to identify the problems faced by operators of running programs, and analyzing these problems, which are closely connected with solutions used, and whose solution may be modification or replacement of information system. The final part of the article will be devoted to the analysis of solutions used in loyalty programs and their impact on the effectiveness of such programs in order to define information systems architecture model of a loyalty program, which will provide the flexibility to program development and ultimately its success.
Year
Volume
19
Pages
189-201
Physical description
Document type
ARTICLE
Contributors
  • Andrzej Zurawski, Szkola Gl√≥wna Handlowa w Warszawie, Kolegium Analiz Ekonomicznych, Katedra Informatyki Gospodarczej, al. Niepodleglosci 162, 02-554 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA078224
YADDA identifier
bwmeta1.element.06b6bbaf-163f-3e30-a33e-d255011d31b5
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