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2009 | 19 | 189-201

Article title

INFORMATION SYSTEMS USED IN LOYALTY PROGRAMS (Systemy informatyczne wykorzystywane w programach lojalnosciowych)

Selected contents from this journal

Title variants

Languages of publication

PL

Abstracts

EN
This article aims to address the issues of information systems application in loyalty programs. The paper will present the essence of the project, which is the loyalty program, a typology of programs according to their level of reward processes sophistication, customer behavior analysis and communication, areas closely dependent on the application of advanced information technologies. Important focus will be placed to identify the problems faced by operators of running programs, and analyzing these problems, which are closely connected with solutions used, and whose solution may be modification or replacement of information system. The final part of the article will be devoted to the analysis of solutions used in loyalty programs and their impact on the effectiveness of such programs in order to define information systems architecture model of a loyalty program, which will provide the flexibility to program development and ultimately its success.

Year

Volume

19

Pages

189-201

Physical description

Document type

ARTICLE

Contributors

  • Andrzej Zurawski, Szkola Gl√≥wna Handlowa w Warszawie, Kolegium Analiz Ekonomicznych, Katedra Informatyki Gospodarczej, al. Niepodleglosci 162, 02-554 Warszawa, Poland

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
10PLAAAA078224

YADDA identifier

bwmeta1.element.06b6bbaf-163f-3e30-a33e-d255011d31b5
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