PL EN


Journal
2010 | 19 | 135-143
Article title

'GENDER' IN POLISH AND GERMANS PRESS ADVERTISING (Gender w polskiej i niemieckiej reklamie prasowej. Porownawcza analiza dyskursu)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The subject of this article is a linguistic analysis of gender discourse in multimodal texts of press advertising. This analysis in a comparative one. The comparison is drawn between one Polish advert from a magazine 'Twoj Styl' and one German advert from 'Der Spiegel' (both from 2004), which show distinct similarity in many aspects. For the discourse analysis a multilevel linguistic approach suggested by German linguists has been used.
Keywords
Contributors
  • Greifswald
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA089427
YADDA identifier
bwmeta1.element.075956d3-37be-3536-bcce-53e542b7c0b6
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