The article deals with implicit strategies used to avoid answering. These strategies are used to cover the fact that the answer is not given. The speaker achieves this by: changing the subject of discussion, generalisations, jokes, making excuses, description of a person who constitutes a subject of the question, subtle differentiations, clarification of ambiguity, reconstruction of the question, appealing to private opinion, stream of nonsense words. These strategies break Grice's conversational rules. They enable the speaker to say what he prepared earlier and state his point of view without answering the question. In the world dominated by media, where it becomes more and more important to transmit new information quickly, such attitude may help to create someone's image and to avoid unwanted question. But it is not always an effective strategy.