CONCEPTUAL BASES OF THE SHAPING THE COMPETITIVE POTENTIAL OF THE MEDICINE NETWORKS (Kontseptualnye osnovy formyrovanyia konkurentosposobnoho potentsyala aptechnikh setei)
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In article are worded conceptual bases of management competitive potential medicine trade enterprises basing on the system approach principle. It is offered resource-oriented approach to competitive potential management, which promotes the achievement of the final practical result to commercial activity of the medicine trade enterprise to realization in unity and intercoupling to strategies and tactics of the active adjustment to need and demand of the potential buyers.
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