CONCEPTUAL BASES OF THE SHAPING THE COMPETITIVE POTENTIAL OF THE MEDICINE NETWORKS (Kontseptualnye osnovy formyrovanyia konkurentosposobnoho potentsyala aptechnikh setei)

• Authors: Zagornaya Tatyana O. , Shapovalov Filipp A.
• Languages of publication: RU

Abstracts

EN

In article are worded conceptual bases of management competitive potential medicine trade enterprises basing on the system approach principle. It is offered resource-oriented approach to competitive potential management, which promotes the achievement of the final practical result to commercial activity of the medicine trade enterprise to realization in unity and intercoupling to strategies and tactics of the active adjustment to need and demand of the potential buyers.

Keywords

EN

CAPACITY; COMPETITIVENESS; INELASTIC DEMAND; PHARMACY NETWORK; THE PHARMACEUTICAL MARKET

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 3 (47)
• Pages: 176-183
• Document type: ARTICLE

Contributors

author

Zagornaya Tatyana O.

author

Shapovalov Filipp A.

• Zagornaya Tatyana O., Makeyevka Economics Humanities Institute, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA100216