ROLE OF EMPLOYER IMAGE IN THE FUNCTIONING OF CONTEMPORARY ENTERPRISES

• Authors: Baruk Agnieszka I.

Title variants

PL

Rola wizerunku pracodawcy w funkcjonowaniu wspólczesnych przedsiebiorstw

• Languages of publication: PL

Abstracts

EN

This article examines questions related to company image in the enterprise's role as an employer. A definition is presented and discussions center on interpretations by various authors. Note is also taken of varied meanings assigned to such concepts as identity, personality, reputation, and brand. A classification of fragmentary employer images is also presented, where stress is placed on the occurrence of image gaps resulting from a different perception of the employer by various entities. Based on initial empirical research results, a further part of the article discusses the perception by Polish employees of their employers prior to the crisis and during its course. In conclusion, effects of a positive and negative impact of employee perception of the employer are presented, where attention is called to their broad range, which encompasses just about all areas of company operations.

Keywords

EN

COMPANY IMAGE; EMPLOYER BRANDING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2009
• Issue: 6(71)
• Pages: 11-24
• Document type: ARTICLE

Dates

published

2009-12-15

Contributors

author

Baruk Agnieszka I.

• Agnieszka I. Baruk, Uniwersytet Przyrodniczy w Lublinie, Katedra Ekonomiki i Organizacji Agrobiznesu, Zaklad Marketingu Produktów Zywnosciowych, ul. Doswiadczalna 46, 20-934 Lublin, Poland

Identifiers

CEJSH db identifier

09PLAAAA070712