2009 | 6(71) | 11-24
Article title

ROLE OF EMPLOYER IMAGE IN THE FUNCTIONING OF CONTEMPORARY ENTERPRISES (Rola wizerunku pracodawcy w funkcjonowaniu wspólczesnych przedsiebiorstw)

Title variants
Languages of publication
This article examines questions related to company image in the enterprise's role as an employer. A definition is presented and discussions center on interpretations by various authors. Note is also taken of varied meanings assigned to such concepts as identity, personality, reputation, and brand. A classification of fragmentary employer images is also presented, where stress is placed on the occurrence of image gaps resulting from a different perception of the employer by various entities. Based on initial empirical research results, a further part of the article discusses the perception by Polish employees of their employers prior to the crisis and during its course. In conclusion, effects of a positive and negative impact of employee perception of the employer are presented, where attention is called to their broad range, which encompasses just about all areas of company operations.
Physical description
Document type
  • Agnieszka I. Baruk, Uniwersytet Przyrodniczy w Lublinie, Katedra Ekonomiki i Organizacji Agrobiznesu, Zaklad Marketingu Produktów Zywnosciowych, ul. Doswiadczalna 46, 20-934 Lublin, Poland
  • Ambler T., Barrow S. (1996), The employer brand, „Journal of Brand Management”, Vol. 4, pp. 185-206.
  • Augustyniak S. (2009), Niepewność pracownika, [].
  • Barabasz A. (2007), Wykorzystanie wskaźników dojrzałości ego w diagnozie osobowości organizacji, „Prace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego”, nr 1, s. 9-18.
  • Baruk A. (2006), Marketing personalny jako instrument kreowania wizerunku firmy, Difin, Warszawa.
  • Baruk A. (2007), The means of reducing the divergence between the subimages of a firm as an employer, „Economics & Competition Policy”, Vol. 7, pp. 105-112.
  • Bhatnagar J., Srivastava P. (2008), Strategy for staffing: Employer branding & person organization fit, „Indian Journal of Industrial Relations”, Vol. 44, No. 1, pp. 35-48.
  • Cascio W. F. (2001), Kalkulacja kosztów zasobów ludzkich, Dom Wydawniczy ABC. Oficyna Ekonomiczna, Kraków, s. 170.
  • Kosicki K. (2003), Redukcja personelu. Uważaj jak zwalniasz, „Businessman Magazine”, nr 8, s. 79.
  • Lievens F., Hoye Van G., Anseel F. (2007), Organizational identity and employer image: towards a unifying framework, „British Journal of Management”, Vol. 18, pp. 45-59.
  • Strużyna J. (2007), Sukces organizacji na tle koncepcji kapitału ludzkiego i zasobów ludzkich, „Prace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego”, nr 1, s. 95-101.
  • Ying Gao S. (2006), What drives ideal employer image?, [].
Document Type
Publication order reference
CEJSH db identifier
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.