EN
(Polish title: Forma i indywidualizacja przekazu jako istotny element skutecznosci e-learningu na przykladzie 'Multimedialnej Platformy Szkoleniowej Open Horizon'). In the article there have been discussed the most fundamental aspects connected with the form of created e-courses, which have the significant meaning in increasing effectiveness of e-learning. There have also been described some solutions applied on OpenHorizon platform that support the creating process, with particular attention to the form of created e-courses and individual message of any contents.