THE ROLE OF THE PERSONNEL DEPARTMENT IN SHAPING ORGANIZATION IMAGE: EMPIRICAL PILOT STUDY RESULTS
Dzialy personalne w procesie ksztaltowania wizerunku organizacji - wyniki pilotazowych badan empirycznych
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The aim of this paper is to evaluate personnel services input aimed at molding the image of the organization. The paper presents the results of a pilot study conducted in June of 2009 on fifty-five workers from three medium-size enterprises from the Podlasie Voivodeship. The opinion of the respondents is that the personnel department's contribution in providing human resource management is generally low, which in turn translates into an unsatisfactory image of the organization. Thus, there is an urgent need for personnel departments to take actions aimed at improving the level of human resource management so as to achieve employee satisfaction while simultaneously working to improve the image of the examined organization.
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