PL EN


2009 | 6(71) | 89-96
Article title

THE ROLE OF THE PERSONNEL DEPARTMENT IN SHAPING ORGANIZATION IMAGE: EMPIRICAL PILOT STUDY RESULTS (Dzialy personalne w procesie ksztaltowania wizerunku organizacji - wyniki pilotazowych badan empirycznych]

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The aim of this paper is to evaluate personnel services input aimed at molding the image of the organization. The paper presents the results of a pilot study conducted in June of 2009 on fifty-five workers from three medium-size enterprises from the Podlasie Voivodeship. The opinion of the respondents is that the personnel department's contribution in providing human resource management is generally low, which in turn translates into an unsatisfactory image of the organization. Thus, there is an urgent need for personnel departments to take actions aimed at improving the level of human resource management so as to achieve employee satisfaction while simultaneously working to improve the image of the examined organization.
Year
Issue
Pages
89-96
Physical description
Document type
COMMUNICATION
Contributors
  • Joanna Jonczyk, Politechnika Bialostocka, Katedra Organizacji i Zarzadzania, ul. Ojca Stefana Tarasiuka 2, 16-001 Kleosin, Poland
References
  • Altkorn J. (2002), Kształtowanie rynkowego wizerunku firmy, Wyd. AE w Krakowie, Kraków.
  • Armstrong M. (2000), Zarządzanie zasobami ludzkimi, Oficyna Ekonomiczna, Kraków.
  • Baruk A. I. (2006), Marketing personalny jako instrument kreowania wizerunku firmy, Warszawa.
  • Black S. (2003), Public relations, Oficyna Ekonomiczna, Kraków
  • Budzyński W. (2008), Public relations strategia i nowe techniki kreowania wizerunku, Wydawnictwo POLTEXT, Warszawa.
  • Corley K.G., Cochran P.L., Comstock T. G. (2001), Image and impact of public affairs management on internal stakeholders, „Journal of Public Affairs”.
  • Koźmiński A.K., Piotrowski W., red. (2000), Zarządzanie. Teoria i praktyka, PWN, Warszawa.
  • Marciniak J. (2005), Audyt funkcji personalnej w przedsiębiorstwie, Oficyna Ekonomiczna, Kraków.
  • Melewar T.C.(2003), Determinants of the corporate identify construct: a review of the literature, „Journal of Marketing Communications”, Routledge.
  • Pocztowski A. (2007), Zarządzanie zasobami ludzkimi: strategie – procesy – metody, PWE, Warszawa.
  • [www.gazetapraca.pl, 10.10.2009.]
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA070718
YADDA identifier
bwmeta1.element.0a1f8c24-fc28-3532-98b9-a45185abfc21
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.