PL EN


2010 | 1 | 2 | 82-92
Article title

Strategie marketingove komunikace v turbulentni krizove dobe

Authors
Title variants
Languages of publication
CS
Abstracts
EN
There is no doubt that governments, scientific teams, specialists in the theory as well as in manufacturing, business and communication and the practice of the countries undergoing the current crisis seek all possibilities to contribute to the economic recovery and help start the expected economic growth. We can see different opinions in the communication theory and practice about the level of intensity in the use of marketing communications at this turbulent time. The paper strongly suggests it is right to seek the competitive advantage in this situation and by a strategically thought out and creatively perfectly managed communication prepare good starting points for the post-crisis stage in the development of the economic life of the country.
Year
Volume
1
Issue
2
Pages
82-92
Physical description
Document type
ARTICLE
Contributors
  • prof. PhDr. Dusan Pavlu, CSc. Fakulta socialnich studii, Vysoka skola financni a spravni, Praha, Estonska 500, 101 00 Praha 10, Czech Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11SKAAAA092925
YADDA identifier
bwmeta1.element.0a20045f-ce22-34c4-b852-65c0074969b9
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