Strategie marketingove komunikace v turbulentni krizove dobe

• Authors: Pavlu Dusan
• Languages of publication: CS

Abstracts

EN

There is no doubt that governments, scientific teams, specialists in the theory as well as in manufacturing, business and communication and the practice of the countries undergoing the current crisis seek all possibilities to contribute to the economic recovery and help start the expected economic growth. We can see different opinions in the communication theory and practice about the level of intensity in the use of marketing communications at this turbulent time. The paper strongly suggests it is right to seek the competitive advantage in this situation and by a strategically thought out and creatively perfectly managed communication prepare good starting points for the post-crisis stage in the development of the economic life of the country.

Keywords

EN

COMMUNICATION BACKGROUND; COMMUNICATION STRATEGY; CREATIVE APPROACHES; CRISIS; MARKETING COMMUNICATION; MARKETING RESEARCH; TURBULENT TIME

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2010
• Volume: 1
• Issue: 2
• Pages: 82-92
• Document type: ARTICLE

Contributors

author

Pavlu Dusan

• prof. PhDr. Dusan Pavlu, CSc. Fakulta socialnich studii, Vysoka skola financni a spravni, Praha, Estonska 500, 101 00 Praha 10, Czech Republic

Identifiers

CEJSH db identifier

11SKAAAA092925