EN
In the age of the internet an incomparably greater number of possibilities for activity, self-promotion, publishing and development than used to exist even a decade ago has opened in front of academic associations. However, for young, developing academic societies not connected directly with institutions which can supply constant financial aid, even such widely available forms of media activity may be quite a challenge. The aim of the article is to depict - based on the example of the Polskie Towarzystwo Badania Gier (Games Research Association of Poland) - the possibilities of functioning for academic associations on the internet and hardships which sometimes have to be faced.