Marketing for information brokers

• Authors: Mikulas G.
• Languages of publication: HU

Abstracts

EN

The article provides marketing approaches and practices primarily for independent information professionals. The following main elements of the marketing practice are presented: getting to know the information marketplace, identifying its segments, and adopting the concept of sales orientation, quality management and ongoing service development. Based on practical recommendations from experienced information brokers, the author offers an overview of information services tailored to various segments of the information market. Topics include the diverse information needs, the selection criteria of information brokers, the models and tools of service quality development, as well as the processes of service development.

Keywords

EN

INFORMATION BROKER; MARKETING

Discipline

• LIBRARY_&_INFORMATION_SCIENCE: LIBRARY & INFORMATION SCIENCE

• Publisher: Budapest University of Technology and Economics, National Technical Information Centre and Library (BME OMIKK)
• Journal: Tudomanyos es Muszaki Tajekoztatas ( Scientific and Technical Information; Hungarian journal of library and information science)
• Year: 2004
• Volume: 51
• Issue: 12
• Pages: 549-555
• Document type: ARTICLE

Contributors

author

Mikulas G.

• G. Mikulas, np address given, contact the journal publisher

Identifiers

CEJSH db identifier

04HUAAAA0019426