PL EN


2004 | 51 | 12 | 549-555
Article title

Marketing for information brokers

Authors
Title variants
Languages of publication
HU
Abstracts
EN
The article provides marketing approaches and practices primarily for independent information professionals. The following main elements of the marketing practice are presented: getting to know the information marketplace, identifying its segments, and adopting the concept of sales orientation, quality management and ongoing service development. Based on practical recommendations from experienced information brokers, the author offers an overview of information services tailored to various segments of the information market. Topics include the diverse information needs, the selection criteria of information brokers, the models and tools of service quality development, as well as the processes of service development.
Keywords
Contributors
author
  • G. Mikulas, np address given, contact the journal publisher
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
04HUAAAA0019426
YADDA identifier
bwmeta1.element.0acc4e45-06b2-3fe1-a97e-7b83b9f2c2c1
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