Transformation of the mineral-water market
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This case study presents the route taken by natural mineral waters from producer to consumer. Along with the description of the situation customary in market research, the transformation and history of the market for the product since the change of system is examined. The discussion begins with a presentation of the product and the range of substitutes for it, followed by differences over time in mineral-water production and sales and a description of the size changes in the market. Then come the sales path, the market agents - mineral-water production and sales firms - and finally, the institutions of state and voluntary market regulation.
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