The authoress considers the term master. For some people a master means simply a teacher, and this usage is the most popular one. But those both meanings, though have something in common, are not identical. A master is not chosen by his job position, moreover, this is a pupil who chooses him; a master could be a person who died long time ago, with whom we had no personal contact. A master is the person who knows better, who was able to posses definitely an area of knowledge as well as art and can serve as an example for his adepts. Master, this word makes us think of the word magician, because he is like a magician, initiated in the most mysterious secrets. The authoress stresses that in various times various masters were chosen just by following them. Analysis of these choices brings quite good characteristics of a society and is one of the subject-matters in the contemporary history of culture.