Feelings are phenomena that cannot be expressed linguistically, i.e. in words. Thoughts have structure that can be reconstructed with the help of words; but feelings, by their very nature, do not have structure, hence they are linguistically inexpressible. Despite the fact that we are unable to literally describe what we feel, we can still speak about emotions making extended use of metaphors that 'copy' predefined patterns, conventionalised linguistic forms, units, phraseologisms, etc. In view of the foregoing, the present paper tries to define the fundamental direction of the conceptualisation of positive emotions. The linguistic material shows that, in order to fulfil that task, the following cognitive domains have to be accessed: (1) the domain of SPACE (characterised by the notions MOVEMENT IN, MOVEMENT OUT, MOVEMENT UP and MOVEMENT DOWN); (2) the domain of SEEING; (3) the domain of TEMPERATURE; (4) the domain of PRESSURE; (5) the domain of COLOUR; (5) the domain of OBJECT (i.e., the perception of emotions as pseudo-bodies like OBJECT in general, and its concrete forms like CONTAINER, BUILDING, FOOD, etc.) that is closely related to the domain of SUBSTANCE (occurring either generally or more concretely as WATER, LIQUID, etc.); (7) the domain of LIVING CREATURE (HUMAN BEING, GUEST, ANIMAL); and (8) the domain of POWER.