MODELLING OF A NEW SERVICE CONCEPT DEVELOPMENT PROCESS
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Scientific and special literature suggests a number of different models for the implementation of new services, but most of them are contradictory in terms of both the content and the sequence of stages. This article proposes a model for one stage of the development of a new service - concept feasibility assessment and designing of a service system. Every idea can be developed by several concepts. The application of the suggested model allows choosing the best concept of a new service. A flexible structure of the proposed model enables differentiating concepts according to technical complexity and the source of ideas. This article explains the order of designing a service system. The construction of the suggested model allows skipping assessment of service concepts that are simple in technical and technological terms and proceeding to the next stage of development. Situations where assessment of service concepts can be omitted are discussed and validated in the article. The application of the model under analysis makes it possible to reduce assessment expenditures and the time needed for evaluation as well as the implementation of a new service.
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