Ethical Function of Advertisement

• Authors: Baruk A.
• Languages of publication: PL

Abstracts

EN

In the article the problem of ethics in advertisement is presented. Based on the results of field research the author describes attitudes of final customers. Special attention is drawn to mistakes made in the advertising activity causing limited customers' trust to advertisements.

Keywords

EN

ETHICS IN ADVERTISEMENT

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2008
• Issue: 5(700)
• Pages: 11-15
• Document type: ARTICLE

Contributors

author

Baruk A.

• A. Baruk, Akademia Rolnicza w Lublinie, Katedra Ekonomiki i Organizacji Agrobiznesu, ul. Doswiadczalna 46, 20-934 Lublin, Poland

Identifiers

CEJSH db identifier

08PLAAAA05159783