PL EN


2008 | 5(700) | 11-15
Article title

Ethical Function of Advertisement

Authors
Title variants
Languages of publication
PL
Abstracts
EN
In the article the problem of ethics in advertisement is presented. Based on the results of field research the author describes attitudes of final customers. Special attention is drawn to mistakes made in the advertising activity causing limited customers' trust to advertisements.
Keywords
Year
Issue
Pages
11-15
Physical description
Document type
ARTICLE
Contributors
author
  • A. Baruk, Akademia Rolnicza w Lublinie, Katedra Ekonomiki i Organizacji Agrobiznesu, ul. Doswiadczalna 46, 20-934 Lublin, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA05159783
YADDA identifier
bwmeta1.element.14644ff4-6509-3b93-9ae4-a43f3aae6457
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