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PL EN

Journal

Ekonomika i Organizacja Przedsiębiorstwa

2008 | 5(700) | 11-15

Article title

Ethical Function of Advertisement

Authors

Baruk A.

Title variants

Languages of publication

PL

Abstracts

EN
In the article the problem of ethics in advertisement is presented. Based on the results of field research the author describes attitudes of final customers. Special attention is drawn to mistakes made in the advertising activity causing limited customers' trust to advertisements.

Keywords

EN

Discipline

Publisher

Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”

Journal

Ekonomika i Organizacja Przedsiębiorstwa

Year

2008

Issue

5(700)

Pages

11-15

Physical description

Document type

ARTICLE

Contributors

author
Baruk A.
  • A. Baruk, Akademia Rolnicza w Lublinie, Katedra Ekonomiki i Organizacji Agrobiznesu, ul. Doswiadczalna 46, 20-934 Lublin, Poland

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
08PLAAAA05159783

YADDA identifier

bwmeta1.element.14644ff4-6509-3b93-9ae4-a43f3aae6457
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