PL EN


2011 | 14 | 2(51) | 171-180
Article title

EMOTIONAL IMAGE OF FAMILY IN TELEVISION ADVERTISING (Emocjonalny wizerunek rodziny w reklamie telewizyjnej)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The universality of advertising makes people stop paying attention to the calls directed to them this way, they often even deliberately and consciously avoid them. The difficulties in manipulation of consumers' attitudes mean that the advertisers are looking for creative and emotional verbal and nonverbal contents, through which it will be possible to affect social consciousness. Issue of family and positive emotions associated with its image is a fairly common sight that appears in television advertising.
Keywords
Year
Volume
14
Issue
Pages
171-180
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA095127
YADDA identifier
bwmeta1.element.150e26d0-8000-36b9-83c2-4a35f0aa5cb5
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