EMOTIONAL IMAGE OF FAMILY IN TELEVISION ADVERTISING (Emocjonalny wizerunek rodziny w reklamie telewizyjnej)

• Authors: Makowski Michal
• Languages of publication: PL

Abstracts

EN

The universality of advertising makes people stop paying attention to the calls directed to them this way, they often even deliberately and consciously avoid them. The difficulties in manipulation of consumers' attitudes mean that the advertisers are looking for creative and emotional verbal and nonverbal contents, through which it will be possible to affect social consciousness. Issue of family and positive emotions associated with its image is a fairly common sight that appears in television advertising.

Keywords

EN

IMAGE OF FAMILY; TV ADVERTISING

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2011
• Volume: 14
• Issue: 2(51)
• Pages: 171-180
• Document type: ARTICLE

Contributors

author

Makowski Michal

• Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

11PLAAAA095127