PL EN


2009 | 1 | 1 | 54-62
Article title

STRATEGIC DECISIONS OF TOURISM COMPANIES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Content
Title variants
Languages of publication
EN
Abstracts
EN
Theoreticians and practitioners unanimously acknowledge the specific role of strategic decisions in a successful activity of a tourism company. Strategic decisions as the decisive factor in creating competitive advantage are gaining a considerable importance under the conditions of sustainable development. The article reviews the process of strategic decisions formation by a tourism organisation in the context of sustainable development. The scenarios method is proposed as offering good prospects under certain conditions. A universal scenarios formation technology has been presented, which is oriented towards facilitation of scenarios creation using a graphic tool of the 'Scenarios Roads' Analysis'.
Contributors
  • Virgilija Zinkeviciute, Tourism Management Department, Vilnius Law and Business College, Laisves Ave. 58, LT-05120 Vilnius, Lithuania
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09LTAAAA07118
YADDA identifier
bwmeta1.element.15fe7bfa-0346-344b-b254-476e2d86fc7a
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