PL EN


2006 | 7(678) | 45-50
Article title

Joint-venture with a Foreign Investor

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The results of the research carried out among 148 enterprises show that the eagerness to enter Polish market with relatively less resources than in case of direct investment, as well as, avoiding investment barriers on Polish market have constituted the most important reasons for choosing joint venture by foreign investors. Among the most significant benefits of a joint venture the questioned enterprises indicated the strengthening of the competitive position, the improvement of the enterprise's market image, as well as, an inerease of final consumers' satisfaction.
Year
Issue
Pages
45-50
Physical description
Document type
ARTICLE
Contributors
author
  • R. Oczkowska, Akademia Ekonomiczna w Krakowie, Katedra Marketingu, ul. Rakowicka 27, 31-510 Kraków, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA04468657
YADDA identifier
bwmeta1.element.17d09ada-42b5-33ca-a2bc-42485dabee6f
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.