ADVERTISEMENT AT INTERNET - THE POLISH POINT OF VIEW (Reklama w Internecie - polski punkt widzenia)
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The authoress of the article reviews scholarly literature devoted to advertisement at Internet. Interpretation of the collected works of Polish authors has allowed to identify the issues being most frequently associated with the phenomenon under discussion, which are: hypertext, identity, semiotics, as well as language issues. Moreover, the article not only presents major qualities of the Internet advertisement, but it also creates an outline of the history of advert studies in Poland and all over the world.
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