PL EN


2006 | 1(630) | 29-41
Article title

ADVERTISEMENT AT INTERNET - THE POLISH POINT OF VIEW (Reklama w Internecie - polski punkt widzenia)

Title variants
Languages of publication
PL
Abstracts
EN
The authoress of the article reviews scholarly literature devoted to advertisement at Internet. Interpretation of the collected works of Polish authors has allowed to identify the issues being most frequently associated with the phenomenon under discussion, which are: hypertext, identity, semiotics, as well as language issues. Moreover, the article not only presents major qualities of the Internet advertisement, but it also creates an outline of the history of advert studies in Poland and all over the world.
Year
Issue
Pages
29-41
Physical description
Document type
ARTICLE
Contributors
  • Ewa Zalewska-Greloch, Prywatna Szkola Podstawowa nr 51 im. Jana Brzechwy, ul. Przy Parku 36, 02-384 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA057610
YADDA identifier
bwmeta1.element.17d12a6b-0ff2-3d48-ad86-bee749de028a
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