CREATING THE MARKET VALUE OF INVESTMENT IN MERGERS AND ACQUISITIONS FORM IN INDUSTRIAL COMPANIES IN POLAND (Kreowanie wartosci rynkowej inwestycji w formie wybranych fuzji i przejec przedsiebiorstw przemyslowych w Polsce)
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Estimating the goodwill of companies is the most important in the financial management, but first of all in analysis of different investment projects. Undertaking investments with positive net present value by companies create value in these firms. Mergers and acquisitions (M&A) are projects, who are associated with high risk. However, they are perceived as the excellent way of rapid growth of goodwill. One should remember that not all participants of M&A transaction achieve this benefit (additional value). Considering above, one can accept, that in M&A analysis the use of some goodwill methods.is necessary The analysis of the effectiveness of investments - M&A was conducted on chosen industrial companies group and based on capital market ratios.
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