In the paper advantages and disadvantages of selected methods of strategic analysis influencing the objectivity of the evaluation of competitive ability of a sector and enterprises are analyzed. The authoress proposes her own methodological approach to the process of exploring the competitive ability of enterprises and sectors.
Svitlana Shevelova, Akademia Podlaska w Siedlcach, Instytut Zarzadzania i Marketingu, ul.3 Maja 54, 08-110 Siedlce, Poland
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