The paper discusses the subject of indirect counseling, limiting it to the field of television broadcasting. The article takes as a point of departure a survey conducted among pedagogy students. Yet, the survey (written form) did not concern counseling issues. The authoress attempted to determine how young people watch their favorite TV programs, that is: what they are doing in front of the TV, and what they are thinking about. Thus, the aim of this research was not to analyze the media content, but to describe everyday forms of 'being' with media. (The results can be found in another paper by D.Zielinska-Pekał entitled 'Between Bustle and Ritualization', (in:) Esthetics - Art - Media, ed. Maria Jablonska, Wroclaw 2008). This research, in turn, provided inspiration to reflect on TV counselling. The authoress analyses the clients - their attitudes to the media and to the unusual form of counseling. Moreover, two of these attitudes have been described, namely experiencing and watching TV counseling. The former is characterized by commitment, problem identification, readiness to accept help; the viewer adopts the role of a counseling client. Watching, on the other hand, is characterized by little commitment, absence of a problem, readiness to be entertained; the viewer is seen as a spontaneous principant. Moreover, the authoress describes one more attitude (so-called intermediate form). In contrast to watching and experiencing, which were of constant and unchangeable character, this third attitude is fluent, changeable and of continuous nature. Emergence of this intermediate form dramatically changes the role of a client in TV counseling, including the change of his status, role and approach to a TV program.