Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2007 | 54 | 7/8 | 682-702

Article title

Application of network theory at commercial banks

Title variants

Languages of publication

HU

Abstracts

EN
Network theory is widely used in many sciences and has a long tradition in the social sciences as well. The methods widely used in it might also be employed profitably by commercial banks. The article shows how the decision-making process may become biased if the network effects within a corporate client portfolio are disregarded. The authors demonstrate the potential usefulness of network theory in two distinct areas. The first set of applications relates to classical problems in banking business. Taking the network effects in the corporate client portfolio into account allows the fields of customer attrition, customer retention, customer acquisition, diffusion of various banking products, and optimal pricing policy to be addressed. The second set of applications relates to assessment of portfolio stability. If one big corporation fails or recession hits one industry, it may have a severe impact on interlinked companies and on the banking sector. Attention was paid in the article to showing how the application of network theory can create value in the banking industry.

Year

Volume

54

Issue

7/8

Pages

682-702

Physical description

Document type

ARTICLE

Contributors

author
author
author
  • Gabor Benedek, no address given, contact the journal editor

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
10HUAAAA07854

YADDA identifier

bwmeta1.element.2232b3b9-2740-36ef-ada3-a8a20376032e
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.