Results of pragmatic research, including the distinction between semantic and referential meaning, the exploration of deictic phenomena and pronominal reference, as well as the elaboration of general communicative principles governing the process of communication, have created a theoretical basis for an objective linguistic analysis of texts the interpretation of which is debatable. Given that pronominalization is a prominent method of exophoric and endophoric reference, playing an important role in staking out the circumstances of an utterance and in organising the sense of a text, its study offers a fertile approach for the interpretation of various politically motivated types of text. Exploring the reference fields of pronouns helps us define the political groups participating in the discourse, whereas studying the organization of pronouns facilitates the determination of the relative distance of discourse participants. In functionalist examinations of pronominalization, the Hungarian literature has been concentrating on the anaphoric text-forming role of third person singular pronouns. The present paper tries to contribute to the issue of pronominal deixis by a pragmatically based study of the anaphoric use of first person plural pronouns, in harmony with the face-forming role of those pronouns in political discourse.