The article presents two interpretations of the use of information technologies in management, introduced as the paradigms of automation and creative organizational design. The two paradigms are mutually complementary - the automation of administrative processes is often undertaken by information technology or financial departments, while personnel departments resort to solutions that provide support for employees and offer them new possibilities for working, the generation of knowledge, and improvement of competencies, thus offering new potential sources of competitive advantage for businesses. The flexibility of currently used technologies signifies a multiplicity of possible applications, while those who manage people should be aware of these opportunities as well as potential benefits for organizations. This article is based on literature research, analysis of available information technology solutions, and observation of management practices. The outcome of these methods is a proposal for a conceptual system that explains the essence of information technologies and their perceived role in organizations, with particular focus on the people management function.