PL EN


2011 | 5(53) | 99-114
Article title

TERRITORIAL MARKETING AS A FACTOR IN LOCAL DEVELOPMENT

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Selected contents from this journal
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Languages of publication
EN
Abstracts
EN
With the introduction of market economy in Poland into all sectors of life, the phenomenon of competitiveness appeared also among territorial units. This competing may refer to different kinds of benefits determining the impuls for socio - economic development, such as access to financial resources, skilled workforce, attraction to new investors, attraction to the potential consumers (tourists, students, patients'), etc. Therefore, it can be said that the market economy somehow forces municipalities and counties, as well as enterprises, for undertaking marketing efforts. This competitive situation has nowadays become a stimulus to the development of marketing concepts and to treating territorial marketing as a significant factor in the local development.
Year
Issue
Pages
99-114
Physical description
Document type
ARTICLE
Contributors
author
  • Anna Augustyn, Ph.D. is a research worker at Faculty of Economics and Management, University of Bialystok
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA10948
YADDA identifier
bwmeta1.element.235bddad-06c1-36d2-8b04-ba81aa0eb0da
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