THE PERFORMANCE OF TURKISH MANUFACTURING FIRMS IN STABLE AND UNSTABLE ECONOMIC PERIODS
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Generally, profitability is used to evaluate the performance of companies. Yet performance is a multidimensional concept, and therefore a single indicator is incapable of adequately defining its various aspects and providing a clear perspective on the critical mission of organizations. The measurement of the performance of a company is the evaluation of the level of attainment of the company's aims. Many factors can affect such aims. Companies must determine their own critical performance indicators and discover the relations between these indicators for optimal management and progress. The aim of this study is to discuss these business performance indicators, the relations between performance indicators and the factors that affect these indicators in the Turkish manufacturing industry, and to discuss how these relations vary during economically stable and unstable periods.
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