PL EN


2010 | 13 | 1-2(25-26) | 361-380
Article title

THE POLISH NEWSPAPER MARKET IN 1989-2009 (Rynek dziennikow w Polsce w latach 1989-2009)

Content
Title variants
Languages of publication
PL
Abstracts
EN
The article presents changes that took place on the Polish newspaper market in 1989-2009. The most important include the takeover of a majority of Polish newspapers by global editors, the development of offensive marketing strategies (including price fights), mergers and closures of newspapers, and the simplification or even trivialization of media message, the result of which has been to increase the press's dependence on advertisers. The number of newspapers decreased from 130 in 1990 to 48 in 2008
Year
Volume
13
Issue
Pages
361-380
Physical description
Document type
ARTICLE
Contributors
  • R. Zabinski, Katedra Dziennikarstwa i Komunikacji Spolecznej, Wyzsza Szkola Zarzadzania 'Edukacja', ul. Krakowska 56-62, 50-435 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA102717
YADDA identifier
bwmeta1.element.25a027f6-e491-3f91-ad50-1c1f10b46faf
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