The notions of innovativness and competitive capacity are nowadays regarded as a sort of paradigms concerning regional development. Regions of the European Union attempt at increasing their competitive capacity. The activity is aimed at attracting new investors and improving living conditions. One of the ways of enhancing the competitive capacity of the region consists in stimulating innovations in the area. The paper presents activities undertaken in the Voivodship (Province) of Warmia and Mazury in order to improve its competitive capacity. Main traits of the province's economy are discussed and the Regional Strategy of Innovation presented.