PL EN


2011 | 2 | 1 | 84-93
Article title

DESTINATION BRANDING AND THE IMPACT OF PERCEIVED QUALITY AND IMAGE ON THE LOYALTY

Title variants
Languages of publication
EN
Abstracts
EN
The importance of country brand image has been assessed and based on the reviews of recent developments in nation branding worldwide. To evaluate the loyalty of the visitors the impact of satisfaction and brand image has been evaluated. Quantitative data from Czech Republic have been utilized and PLS modelling was used to evaluate the relative impact of satisfaction and brand image.
Year
Volume
2
Issue
1
Pages
84-93
Physical description
Document type
ARTICLE
Contributors
  • Artur Bobovnicky, PhD., Innovative Management Partner Consulting s.r.o., Lycejna 4, 811 03 Bratislava, Slovak Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11SKAAAA09296
YADDA identifier
bwmeta1.element.291ee070-9e2e-3e17-a67e-45b2bde7ee14
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