CONCEPTUAL BASES OF THE CREATION OF MARKETING STRATEGY OF FOREIGN TOURISM DEVELOPMENT IN THE REGIONS OF UKRAINE

• Authors: Purska I. S.
• Languages of publication: UK

Abstracts

EN

The necessity of creation of national marketing strategy of development of foreign tourism has been substantiated for the regions of Ukraine and development of the modern entrance tourism state has been determined. Basic problems, retentive development of this direction of tourism in the regions have been analysed in detail. Special attention is paid to such problems as insufficient development of material and technical base as well as transport and informative infrastructure of domestic tourist business. On the basis of the conducted analysis the alternative variant of marketing strategy of development of foreign tourism has been offered in the regions of Ukraine with the simultaneous taking into account the experience of organization of tourist activity abroad. Also a special attention is paid to foreign experience and practice of stimulation of foreign tourism in the 21st century.

Keywords

EN

FOREIGN (ENTRANCE) TOURISM; MARKETING STRATEGY; PUBLIC TOURIST POLICY; TOURIST-RECREATION POTENTIAL

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Regional Research, National Academy of Sciences of Ukraine,
• Journal: Rehionalna ekonomika (Regional Economy)
• Year: 2008
• Issue: 4(50)
• Pages: 200-207
• Document type: ARTICLE

Contributors

author

Purska I. S.

• I. S. Purska, kafedra turyzmu, Lvivskyy natsionalnyy universytet im. I. Franka, vul. Universytetska, 2, 79000 m. Lviv, Ukraine

Identifiers

CEJSH db identifier

09UAAAAA063025