SOCIAL ADVERTISING IN POLAND AFTER 1989
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Social advertising, which appeared in Poland after 1989, plays a crucial role in processes of social communication. Although it is still immature, it is becoming a vital element of education of the Polish society. Existence of mass social movements enables articulation of the issues that have been so far a social taboo. The article is an attempt to define a new research field in sociology, involved with social advertising.
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