PL EN


2005 | 49 | 1 | 123-138
Article title

SOCIAL ADVERTISING IN POLAND AFTER 1989

Title variants
Languages of publication
PL
Abstracts
EN
Social advertising, which appeared in Poland after 1989, plays a crucial role in processes of social communication. Although it is still immature, it is becoming a vital element of education of the Polish society. Existence of mass social movements enables articulation of the issues that have been so far a social taboo. The article is an attempt to define a new research field in sociology, involved with social advertising.
Keywords
Contributors
  • M. Wieczorkowska, Uniwersytet Lodzki, Katedra Socjologii Ogólnej, Ul. Rewolucji 1905r 41/43, 90-214 Lodz, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
05PLAAAA00421042
YADDA identifier
bwmeta1.element.29d901da-5253-3adc-882a-11a28e8d2dd3
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