SOCIAL ADVERTISING IN POLAND AFTER 1989

• Authors: Wieczorkowska M.
• Languages of publication: PL

Abstracts

EN

Social advertising, which appeared in Poland after 1989, plays a crucial role in processes of social communication. Although it is still immature, it is becoming a vital element of education of the Polish society. Existence of mass social movements enables articulation of the issues that have been so far a social taboo. The article is an attempt to define a new research field in sociology, involved with social advertising.

Keywords

EN

SOCIAL ADVERTISING; SOCIAL CHANGE

Discipline

• SOCIOLOGY: SOCIOLOGY

• Publisher: Instytut Studiów Politycznych PAN
• Journal: Kultura i Społeczeństwo
• Year: 2005
• Volume: 49
• Issue: 1
• Pages: 123-138
• Document type: ARTICLE

Contributors

author

Wieczorkowska M.

• M. Wieczorkowska, Uniwersytet Lodzki, Katedra Socjologii Ogólnej, Ul. Rewolucji 1905r 41/43, 90-214 Lodz, Poland

Identifiers

CEJSH db identifier

05PLAAAA00421042