STATUS AND DEVELOPMENT OF MARKETING IN COMPANIES LOCATED IN POLAND (Stan i rozwój marketingu w przedsiebiorstwach funkcjonujacych na terenie Polski)

• Authors: Szostek Dawid
• Languages of publication: PL

Abstracts

EN

Today's dynamic business environment forces a change in the marketing. Evidence of this are the new concepts in the area of marketing. Generally, there is a consensus about the fact that today's enterprise, to be able to survive on the market, is forced to implement the marketing approach. Meanwhile, many organizations that operate on Polish territory, seems to be oblivious to this relationship. This is confirmed in the results of a desk research on the status and development of marketing in companies operating in Poland, that are presented in the article. This research is a continuation of a research of similar scope, conducted in 2000-2002.

Keywords

EN

DEVELOPMENT OF MARKETING (POLAND); MARKETING APPROACH (POLAND); STATUS OF MARKETING (POLAND)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 1
• Pages: 2-9
• Document type: ARTICLE

Contributors

author

Szostek Dawid

• Dawid Szostek, Katedra Marketingu i Handlu, Wydzial Nauk Ekonomicznych i Zarzadzania, Uniwersytet Mikolaja Kopernika w Toruniu, ul. Gagarina 13 a, 87-100 Torun, Poland

Identifiers

CEJSH db identifier

11PLAAAA103714