PL EN


2012 | 19 | 1 | 2-9
Article title

STATUS AND DEVELOPMENT OF MARKETING IN COMPANIES LOCATED IN POLAND (Stan i rozwój marketingu w przedsiebiorstwach funkcjonujacych na terenie Polski)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Today's dynamic business environment forces a change in the marketing. Evidence of this are the new concepts in the area of marketing. Generally, there is a consensus about the fact that today's enterprise, to be able to survive on the market, is forced to implement the marketing approach. Meanwhile, many organizations that operate on Polish territory, seems to be oblivious to this relationship. This is confirmed in the results of a desk research on the status and development of marketing in companies operating in Poland, that are presented in the article. This research is a continuation of a research of similar scope, conducted in 2000-2002.
Year
Volume
19
Issue
1
Pages
2-9
Physical description
Document type
ARTICLE
Contributors
  • Dawid Szostek, Katedra Marketingu i Handlu, Wydzial Nauk Ekonomicznych i Zarzadzania, Uniwersytet Mikolaja Kopernika w Toruniu, ul. Gagarina 13 a, 87-100 Torun, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA103714
YADDA identifier
bwmeta1.element.2a321492-2228-3282-8f8d-8400ac1c5d2d
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