This article concerns the problems connected with the perception of a firm on the market. It contains a description of the essence of reputation for an enterprise against the background of its image and identity. It presents also the relations between these concepts, and also identifies the factors and mechanisms shaping them.
A. Kwiecien, Akademia Ekonomiczna w Katowicach, Katedra Zarzadzania Przemyslem, ul. 1 Maja 50, 40-287 Katowice, Poland
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