PL EN


2003 | 10 | 138-153
Article title

The Premises and Factors of Shaping the Reputation of a Firm

Authors
Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
This article concerns the problems connected with the perception of a firm on the market. It contains a description of the essence of reputation for an enterprise against the background of its image and identity. It presents also the relations between these concepts, and also identifies the factors and mechanisms shaping them.
Keywords
Year
Issue
10
Pages
138-153
Physical description
Document type
ARTICLE
Contributors
author
  • A. Kwiecien, Akademia Ekonomiczna w Katowicach, Katedra Zarzadzania Przemyslem, ul. 1 Maja 50, 40-287 Katowice, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
05PLAAAA0024525
YADDA identifier
bwmeta1.element.2d1e2777-5319-34f2-9fbc-159a2989303a
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