The Premises and Factors of Shaping the Reputation of a Firm

• Authors: Kwiecien A.
• Languages of publication: PL

Abstracts

EN

This article concerns the problems connected with the perception of a firm on the market. It contains a description of the essence of reputation for an enterprise against the background of its image and identity. It presents also the relations between these concepts, and also identifies the factors and mechanisms shaping them.

Keywords

EN

ENTERPRISE'S REPUTATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wydział Nauk Ekonomicznych Uniwersytetu Warszawskiego
• Journal: Ekonomia. Rynek, Gospodarka, Społeczeństwo
• Year: 2003
• Issue: 10
• Pages: 138-153
• Document type: ARTICLE

Contributors

author

Kwiecien A.

• A. Kwiecien, Akademia Ekonomiczna w Katowicach, Katedra Zarzadzania Przemyslem, ul. 1 Maja 50, 40-287 Katowice, Poland

Identifiers

CEJSH db identifier

05PLAAAA0024525