PL EN


2009 | 6(71) | 43-53
Article title

CREATING EMPLOYER IMAGE THROUGH PERSONNEL POLICY INSTRUMENTS

Content
Title variants
PL
Kreowanie wizerunku pracodawcy poprzez instrumenty polityki personalnej
Languages of publication
EN
Abstracts
EN
This article introduces the matter of employer branding. It concentrates on selected aspects of personnel policy (considered a tool in shaping the employer's image): attracting staff, introduction to work, motivation, employee development, communications, and molding working conditions. Employee opinions relating to the personnel policies implemented in the companies where they work - the results of own research - are presented.
Keywords
Year
Issue
Pages
43-53
Physical description
Document type
ARTICLE
Dates
published
2009-12-15
Contributors
  • Joanna Cewinska, Uniwersytet Lódzki, Wydzial Zarzadzania, Katedra Zarzadzania Zasobami Ludzkimi, ul. Rewolucji 1905r. 39, 90-214 Lódz, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA070714
YADDA identifier
bwmeta1.element.2f521569-c01c-3292-a013-05faebeedc7e
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