CREATING EMPLOYER IMAGE THROUGH PERSONNEL POLICY INSTRUMENTS

• Authors: Cewinska Joanna , Striker Malgorzata , Wojtaszczyk Katarzyna

Title variants

PL

Kreowanie wizerunku pracodawcy poprzez instrumenty polityki personalnej

• Languages of publication: EN

Abstracts

EN

This article introduces the matter of employer branding. It concentrates on selected aspects of personnel policy (considered a tool in shaping the employer's image): attracting staff, introduction to work, motivation, employee development, communications, and molding working conditions. Employee opinions relating to the personnel policies implemented in the companies where they work - the results of own research - are presented.

Keywords

EN

EMPLOYER BRANDING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Labor and Social Studies, Warsaw
• Journal: Zarządzanie Zasobami Ludzkimi
• Year: 2009
• Issue: 6(71)
• Pages: 43-53
• Document type: ARTICLE

Dates

published

2009-12-15

Contributors

author

Cewinska Joanna

author

Striker Malgorzata

author

Wojtaszczyk Katarzyna

• Joanna Cewinska, Uniwersytet Lódzki, Wydzial Zarzadzania, Katedra Zarzadzania Zasobami Ludzkimi, ul. Rewolucji 1905r. 39, 90-214 Lódz, Poland

Identifiers

CEJSH db identifier

09PLAAAA070714